ISSN: 2265-6294

Research Summary on Cctv Spring Festival Gala In The Forty Years

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Tu Xiaofang

Abstract

So far, CCTV Spring Festival Gala has accompanied Chinese people for 40 years. The research literature on the CCTV Spring Festival Gala is substantial. However, the academic work of reviewing and sorting out the literature on the CCTV Spring Festival Gala is seriously lagging. Based on the research on the CCTV Spring Festival Gala at home and abroad and the development of the communication discipline itself, this research analyzes the research literature on the development of the CCTV Spring Festival Gala in its forty years by using interdisciplinary knowledge of communication and cultural anthropology. For the first time, this study draws on James Carey's classification of communication research orientation. It divides a large number of studies on the Spring Festival Gala into two categories: one is the research on the Spring Festival Gala from the perspective of the "transmission view" of communication; one is the research on the Spring Festival Gala from the perspective of "ritual view. “At the same time, the research of the Spring Festival Gala from the perspective of "ritual view" has gone out of three different realistic paths in China: one is the research of Spring Festival Gala from the perspective of ritual functionalism; Second, the study of Spring Festival Gala from the perspective of ritual criticism; The third is the research of Spring Festival Gala from the perspectives of cultural research, cultural analysis, and cultural interpretation.

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