This paper provides an overview of the factors that need to be addressed to effectively manage pharmaceutical marketing plans and strategies in relation to classic management principles. The Drug Marketing, Advertising, and Communications D i v i s i o n of the F o o d a n d D r u g Administration (FDA) regulate all advertising and promotional activities for prescription drugs. Traditionally, the advertising and promotion of pharmaceutical products were directed primarily to physicians, with some limited advertising and promotion being directed to pharmacists. Pharmaceutical companies couldn’t advertise their products until the Food and Drug Administration made the process legal in 1985.Before this, the Pharma companies had no idea of how to market/advertise their products as many restrictions were also imposed to protect consumers from promotion of misleading advertisements. To cope up with these changes into the Pharma advertising the Pharma companies headed their way to Pharma advertising agencies.