This study aims to identify the role of educational media technology in increasing innovation processes in the educational process in Palestinian universities. The researcher used the analytical descriptive approach. A questionnaire was built and distributed to a sample consisting of (129) Palestinian university employees. The sample members were chosen randomly. The researcher used the search tool. The study consisted of (40) items distributed over four fields. The researcher used the Social Packages Program (SPSS) in the statistical analysis of the data, one-way analysis of variance test, the (T) test for the two independent samples, the Cronbach alpha equation, in addition to the averages and standard deviations of the questionnaire items, and the stability coefficient was ( (0.95), which is a good stability coefficient that meets the purposes of scientific research. The results of the study showed that the role of educational information technology in increasing innovation processes in the educational process in Palestinian universities is significant. It was found that there were no statistically significant differences at the level of significance (α = 0.05) between the responses of The study sample on the role of educational media technology in increasing innovation processes in the educational process in Palestinian universities is attributed to each of the variables (sex, gender for work, type of university), and the most important recommendations were for those in charge of Palestinian universities to continue paying attention to innovation and activating it in all academic fields. The need to continue activating the use of technology in the educational process in Palestinian universities.