ISSN: 2265-6294

Twitter and Addressing Citizens during COVID 19 pandemic: Jordanian, Lebanese Ministries of Health as an example

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Zeyad Mahmoud Al shakhanbeh, clovisse nehme boueiz, Mohammed Habe

Abstract

During the COVID-19 pandemic, social media platforms like Twitter have played an important role in disseminating information and updates to citizens. The Jordanian and Lebanese Ministries of Health have been actively engaged in using social media to educate citizens about COVID-19. This paper examines the Twitter campaigns of the Jordanian and Lebanese Ministries of Health and their effectiveness in addressing citizens during the pandemic. The research methodology includes content analysis of tweets and engagement metrics. The results show that both ministries have been successful in using Twitter to educate citizens about COVID-19, with high levels of engagement and reach. The study also highlights the importance of social media in crisis communication and the need for government agencies to effectively use these platforms to provide accurate and timely information to citizens. Overall, this paper contributes to the understanding of the role of social media in addressing citizens during the COVID-19 pandemic and provides insights for future crisis communication strategies.

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