ISSN: 2265-6294

Digital transformation and its importance in the development of small and medium enterprises in the manufacturing industry in different blocks of BM canvas since the beginning of the pandemic

Main Article Content

Dr. Tayebi Abdallah

Abstract

Purpose–The purpose of this study is to conduct an analysis of the progression of digital transformation in small and medium-sized enterprises (SMEs) operating in the manufacturing sector from the beginning of the epidemic. The numerous components of the BM Canvas are used to conduct an evaluation of the digital transformation. The primary purpose of this study is to analyze the effect that the pandemic had on the progression of digital transformation and to determine whether or not it is still having an effect on it at the present time, whether it is having an influence on it today. Research methodology – The digital transformation is investigated in each section of the Business Model Canvas (BM Canvas), starting with the beginning of the epidemic and moving forward to the present condition. Individual data were acquired via a survey that was administered to a total of 18 SMEs.

Article Details